Part of being an independent author is trying to figure out how to best sell books. Since I’m not a marketing genius, I tend to go with what others have already proven effective. It may work – or not. It’s all about experimenting.
My latest experiment is to bundle in one volume the first books of the Two-Natured London series. I now have three books in the series out so it made sense to put the first two together and charge a little less for it than what the two would cost separately. Many indie authors have spoken favourably about that tactic, and as a reader and consumer, I like the chance to save a few cents when I can.
I have seen larger bundles on sale too, but I didn’t want to do that. It would have made too large a file for one, and the price would have been higher than I suspect an average reader is willing to pay. That, or I would have had to price it much lower than I wanted to. I priced the bundle at $4.99, which I think is reasonable. The two separately cost a dollar more.
Somewhat unimaginatively, I called the new edition Two-Natured London, Bundle One. I didn’t want to give my old readers an impression I had published a new book. The cover, too, is a combination of the original covers. The name gives a promise of more bundles to come as well, and there will be, once I have more books in the series out. I’m currently working on the fourth book, so that will happen eventually.