Experimenting

Part of being an independent author is trying to figure out how to best sell books. Since I’m not a marketing genius, I tend to go with what others have already proven effective. It may work – or not. It’s all about experimenting.

My latest experiment is to bundle in one volume the first books of the Two-Natured London series. I now have three books in the series out so it made sense to put the first two together and charge a little less for it than what the two would cost separately. Many indie authors have spoken favourably about that tactic, and as a reader and consumer, I like the chance to save a few cents when I can.

I have seen larger bundles on sale too, but I didn’t want to do that. It would have made too large a file for one, and the price would have been higher than I suspect an average reader is willing to pay. That, or I would have had to price it much lower than I wanted to. I priced the bundle at $4.99, which I think is reasonable. The two separately cost a dollar more.

Somewhat unimaginatively, I called the new edition Two-Natured London, Bundle One. I didn’t want to give my old readers an impression I had published a new book. The cover, too, is a combination of the original covers. The name gives a promise of more bundles to come as well, and there will be, once I have more books in the series out. I’m currently working on the fourth book, so that will happen eventually.

Until then, enjoy the series so far. You can find the new bundle here (US) and here (UK).

Two-Natured London, Bundle One by Susanna Shore

Comments

  1. Aha! You're trying bundles too. I'm sure they work; my pen-name bundle is selling faster than individual books. Hope the experiment is a success!

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    Replies
    1. I was inspired by you. :) I'd postponed it since I published the third book, but decided to do it over the weekend when you reminded about it.

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